
2024
Branding_Collaborative Project
- AD: Jiayan Gu
- Collaborative Design, CN Type Design: Ying Xia
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CHIMIDO was founded in 2013 and originated in Dali, Yunnan Province. It is a brand inspired by the production and life of the land through the medium of ingredients. The word “Chimido 柴米多” comes from the phrase “to have wood for the fire and rice for the pot”, which also represents our original intention: to return to the land with vigor, to practice and reflect on the joy and power of real life. The brand looks forward to conveying a subtle, unique but consistent brand image to consumers through the design, including a unified visual system and distinctive materials in different stores.
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Packaging Systems

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Exhibition Material Template

Copyrights, MORE, 2024