Little Pink Dog
2024
Branding

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Little Pink Dog is a post-pandemic craft cocktail label founded in reference to the post-war economic recovery in the United States. With a love for cocktails and the American bar scene, the label combines sophisticated craft cocktails with the happy atmosphere of an American bar, and aspires to create a nomadic but tight-knit community through cocktails. Through a mastery of contemporary art and the visual language of contemporary commerciality, the design helps the brand balance niche and pop, and echoes its nomadic character.


/ Identity
    Main Logo

/Logo Icons & Symbols
/COLOUR
        System



/Application
        Poster

/Application
       Stickers


/Application
       Others